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does privacy really matter? It should.
Consider AOL. In 2006, the Web portal accidentally released details of up to 20 million Web searches by some 650,000 of its users. Names weren't attached to the searches, but they were disturbing in their level of intimacy.500).)
It's not just personal embarrassment that's at stake, argue privacy advocates. Merger talks between two companies, for instance, could be compromised if high-level employees at either company used the Internet to search for information about the potential partner - and those searches, along with the employees names, were made public.
Here's an idea for how to raise consumer awareness: if we could see our search At the site AOL Stalker, which has the leaked search results, the most popular search is User# 672368. In the course of two months, this user searched "curb morning sickness," "you're pregnant he doesn't want the baby," "baby names," "abortion clinics charlotte nc," and "engagement rings" - in that order. (AOL and Fortune.com are owned by Time Warner (TWX, Fortune
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