Frederic Edwin Church Sunset painting

Frederic Edwin Church Sunset paintingTitian The Fall of Man paintingJohn William Godward Nu Sur La Plage painting
amazing ability to play Beethoven’s fifth. That’s why he practices 4 hours a day. He’s dedicated.
After a few years, Joe becomes a pretty incredible musician. He has a full album of songs ready to record. The only problem is Joe sees that his type of music isn’t the type of music that’s played on the radio. Far from it actually. He’s conflicted. So what does he do? He wants to make a living playing music, but he doesn’t want to compromise his integrity by songs that he knows will sell. He puts that thought on hold for a while and focuses on finding gigs. Since he’s worked so hard, he picks them up pretty easily. His music is starting to catch on and he’s building a modest following. But that question keeps egging him. If he wants to quit his day job and pursue full time, he’s going to have to confront that aching question: to sell or not to sell? Should he go for the safe bet and aim for popularity, or should he stay true to himself and preserve his soul?
This is the question that every creative individual has had to face at some point or another. I’ve had to face this question many times and the truth is, it’s not easy. Remaining authentic while trying to market yourself is a tricky . It doesn’t help that the type of we see day in and day out on television, radio and print is usually downright sleazy or questionable, at best.
So is there such a thing as authentic marketing? Because we all know, your business